For cloud kitchens and delivery brands
Run your cloud kitchen the way the big chains run delivery.
Keep Swiggy and Zomato for new customers. Bring every repeat order to your own app, send it out with your own riders, and keep the customer, the data and the margin.
- Of a typical cloud kitchen's orders come from aggregators
- 80-90%
- Of a typical cloud kitchen's orders come from aggregators
- Effective commission when most orders come from apps
- 32-42%
- Effective commission when most orders come from apps
- Cloud kitchens shut in their first year
- 1 in 4
- Cloud kitchens shut in their first year
- Share of delivery serious brands move to their own channel in 12-18 months
- 20-30%
- Share of delivery serious brands move to their own channel in 12-18 months
Sources: RetailPOS, 2026, Forkcast, 2026, Kaam
The math that closes cloud kitchens.
With no walk-in customers, almost every order pays a marketplace. Commission, GST on that commission, discounts you fund and ads to stay visible leave very little for rent, salaries and profit.
Dinehere is restaurant software that gives cloud kitchens and delivery brands their own branded ordering app with online payments, rider management with batching, a customer CRM with rewards and push offers, and live order management.
A ₹400 cloud kitchen order on an app
- Aggregator commission
- ₹100
- Food cost
- ₹130
- Discounts and ads
- ₹60-80
- Packaging
- ₹20
Left for rent, salaries and profit
About ₹100
Source: Vipen Jain on LinkedIn
Own your delivery, the way the big chains do.
Domino's built its own app and its own rider fleet, so every order and every customer stays with the brand. You can run the same playbook without building an app: stay on the marketplaces for discovery, and win every repeat order on your own.
Get found on the apps
Keep aggregators for new customers. Discovery is what the commission buys.
Put your QR in every bag
A small card in each delivery: order direct next time and get ₹30 off.
Win the repeat order
Regulars reorder on your own app, pay online, and you can send them offers any day.
Source: Kaam
Riders and batching, built in.
Send orders out with your own riders and see every trip live. Batch nearby orders into one run during the rush, and settle payouts without a spreadsheet.
- Assign one order or batch several into a single trip
- Delivery zones up to 15 km with base, per-km and free-above fees
- Rider mode on any staff phone, with assignment alerts
- Per-delivery pay and area bonus, settled in cash or online
- 1AssignedRider gets a push alert
- 2Picked upOne tap in rider mode
- 3ReachedDrop point confirmed
- 4Cash collectedEarnings update live
Every repeat order becomes your customer.
Each direct order saves the customer's number and history. Turn that list into regulars with offers you send yourself, with no ad budget and no marketplace in the middle.
- A QR card in every bag brings app customers to your own link
- Rewards and cashback for customers who order direct
- Coupons with reports that show what each code earned
- Push offers to everyone who installed your app
- Affiliate links to track orders from food bloggers and partners
Profit calculator for cloud kitchens
Run your own numbers
Same sales, some orders moved to your own app, with your own rider.
You keep ₹1,10,000 on food apps only, and ₹1,40,000 with your own app.
- Food app ₹45k
- Rider ₹15k
- You keep ₹1.4L
- Only on food apps
- ₹1.1L
- With your own app
- ₹1.4L
+₹30,000 a month, ₹3.6L a year.
Example figures: NRAI via Storyboard18, Forkcast, 2026, The Bharat Post
Running several kitchens or brands?
Talk to us. Each outlet can run on Dinehere today, and we will plan the right setup for your kitchens and brands with you.
Questions cloud kitchen owners ask us
Should a cloud kitchen leave Swiggy and Zomato?
Usually not. Aggregators are good at bringing new customers. The margin is lost on repeat orders, which also pay full commission. Dinehere helps you move those regulars to your own app while you stay listed for discovery.
How much can a cloud kitchen save with its own ordering app?
Once GST on commission, funded discounts and ads are added, the effective take on an app order is often 32-42%. Every repeat order you move to your own app skips that marketplace take. Use the calculator on this page with your own monthly delivery sales to see the difference.
How do I get aggregator customers to order directly?
Put a card with your QR code in every bag, offer a small reward on the first direct order, and send push offers to everyone who installs your app. Serious brands aim to move 20-30% of delivery to their own channel within 12-18 months.
Can I run my own riders and batch orders?
Yes. Assign orders to riders or batch several into one trip, set delivery zones and fees, and track rider earnings and payouts. Any staff phone can switch into rider mode.
I run several outlets or brands. Does Dinehere support that?
Talk to us. Each outlet can run on its own Dinehere account today. For a combined setup across kitchens and brands, message us on WhatsApp and we will plan it with you.
Related
- Small-town restaurants
Your own ordering app where Swiggy and Zomato do not reach.
- Delivery & riders
Map zones, smart fees, rider batching and payouts.
- Your own ordering app
A branded website customers install as your app, with online payments built in.
Keep the next repeat order for yourself.
Take a 7-day free trial on WhatsApp. We will show you how a cloud kitchen moves regulars to its own app, with your menu.
Take a 7-day free trial